"It seems absurd to wonder if kalettes will be next year's hit vegetable."
After 2020's endless tribulations, truer words were never spoken, at least when it comes to the year-end sport that is food-trend forecasting.
Rather than engaging in a trite rhapsody on the virtues of kale sprouts, Baum + Whiteman takes its 2021 report in a deeper direction. This year, the New York City-based food and restaurant consulting firm has opted to focus on big-picture issues, even choosing to end with a solemn and much-appreciated pledge: "We promise not to use the words 'New Normal.' "
Amen to that.
Trend forecasts, often disseminated by food and beverage consultants, supermarkets, hotel chains and publications, are generally rooted in consumer behavioral research and/or sales data. Their conclusions aren't exactly gospel, although when viewed through the prism of hindsight, some prove to ring true. If nothing else, they serve as an entertaining glimpse into what we might be consuming during the next 12 months.
The folks at B + W foresee several structural changes in the way restaurants operate. Wages will increase. Menu prices will rise. No-tipping formats will materialize. Robots will streamline kitchen operations. Star chefs will gravitate away from long-term leases into more flexible pop-ups.
Another prediction, a restaurant mutiny over excessive online delivery charges, has already come to pass in Minneapolis. Just before Christmas, Mayor Jacob Frey capped commissions on third-party delivery apps at 15%.
Meanwhile, consumers, itching to travel, will find adventure via unfamiliar seasonings and condiments from faraway places: dukkah from the Middle East, Tajín from Mexico, tempero baiano from Brazil and berbere from Ethiopia.