It would be wrong to call "Wineries of Wisconsin and Minnesota" a vanity project. But Patricia Monaghan did have a bit of an ulterior motive when she took on the project.
It seems that Monaghan and her husband, Michael McDermott, had decided to turn some of their 22 acres of "bad, rocky, hilly land" near Madison, Wis., into a vineyard. "So having started with putting all our money into trellises and grape vines, we thought 'what better to do than to visit these places and talk to these people.'"
So they traversed the two states, traveling 6,000 miles ("we had to get new tires along the way") to visit 55 wineries that are profiled in the book. On their travels, they found beautiful countryside, more than a little history and a lot better wine than she had anticipated, particularly of the non-grape variety.
But mostly she found people who were warm, friendly and passionate about their work. "The outstanding memory I have was the sheer hospitality. It was like you've been invited into somebody's living room," she said. "There's none of this 'are you good enough to drink our wines?' thing you get in other wine regions."
That might explain why Monaghan's book is more about the people making the wine than the juice itself.
Q Could you have published this book five or 10 years ago?
A No, for a number of reasons. First of all, the wine industry was negligible at best. The wines tended to be the native American grapes, the concord type. There's a particular enzyme in these wines that has a foxy aspect. I've checked on the derivation of that, and one is that the wine tends to taste like fox pee, which is a pretty vivid and negative image. Now there are a lot more wineries, and a lot better wine.
Also, lots of consumers have become aware that local consumption is a good value. There's the locavore movement, and I like to think there ought to be a "loca-vin" movement. More people are aware that things from the neighborhood aren't necessarily of a lesser quality