Metro Transit has a big need for bus drivers, but the region's largest public transportation agency is having a hard time finding them.
Over the past three years, the number of applicants has fallen 25 percent, and only about a third of those who applied to become bus drivers actually followed through and completed testing requirements.
Meanwhile the agency, which operates 132 routes covering 902 square miles in the seven-county Twin Cities metro area, has a wave of retirements on the near horizon and ambitious plans to beef up service on existing bus routes, with proposals to add two more light-rail lines on the drawing board.
"We have to get more applicants into the system and be creative on how to recruit operators," said Christine Kuennen, assistant director of bus transportation. She noted that it takes 10 applications for every driver hired. "The typical recruitment effort is not enough to get qualified candidates."
So Metro Transit officials are pulling out all the stops to let people know they're hiring. A "Come Drive With Us" marketing campaign will include "we're hiring" banners plastered on Metro Transit buildings as well as bus wraps advertising jobs that start at $17.97 an hour. The effort includes radio spots, "Know Your Operator" videos in which current drivers chat up what they like about their jobs, and open houses at bus garages.
Transit representatives have also taken the "help wanted" message to mosques and churches, workforce centers and neighborhood celebrations to reach people of color and those outside the traditional workforce market. They also have held application and testing events, such as one on Saturday at Minneapolis Community and Technical College, to reach people who may not come to Metro Transit on their own.
"We're trying to introduce more people to the position," Kuennen said. "This is boots on the ground and helping people who may not know how to apply. Going online [to apply] can be complex and not intuitive for everybody. We want to make sure that barrier is broken down."
Newly minted driver Monique White found Metro Transit while attending a job fair at a YWCA and took a commercial driver's license course there.