The owners of Stillwater's Lift Bridge Brewery say they want to give the city, state and region something to be proud of and to call their own.
"We hope that you will join us on this quest," they write on their website.
Hundreds have, and the numbers are growing.
Last month, Lift Bridge began offering weekly public tours and tastings at 1 p.m. on Saturdays, and tours of the first brewery to operate in Stillwater since Prohibition have been so popular that on occasion the owners have added a second tour on the same day.
During the week, visitors also have been dropping in hoping to get a look inside and peruse the collection of T-shirts and beer memorabilia on sale, said Trevor Cronk, director of marketing.
"Lots of people are cheering us on," Cronk said.
During the free tours, which last 45 to 60 minutes, guides tell the story of the brewery that got its start in 2008 in the basement of founder Brad Glynn and bounced around the Upper Midwest before it settled into its current facility, which previously was a dog boarding shelter and a gymnastics center.
They will show off the six fermenting machines and the brew kettles, and talk about the beer-making process and other highlights of the operation that produced 1,500 to 2,000 barrels last year.