Bar owner, Ford truck pitchman, movie star wannabe.
Despite wearing many hats, Toby Keith still rides the horse that brought him: The music.
Between openings this year of several Toby Keith's I Love This Bar and Grill, he is putting out a new album Tuesday called "Bullets in the Gun." It's got some bite to go with the Big Dog's usual bark: a tough title track, a tender love song or two and a couple of novelties that have "hilarious video and hit song" written all over them.
The gangsta-evoking title cut makes Keith sound like the all-American angry cowboy.
"I don't have too much to be angry about anymore," the country superstar said recently in the VIP Room of his bar in St. Louis Park. "I don't think the song was conceived from an angry point. I think it's where the song ideas led us to go. I hadn't done a western song in years."
"Bullets" is a modern-day western about a bad boy with a quick trigger riding his motorcycle around the country looking for love, or something like it. He picks up a stripper in an Arizona saloon, whose owner then roughs her up (for getting friendly for free). She robs her boss with the bad boy's gun, and the couple flee to Mexico like Bonnie and Clyde.
Already receiving airplay on K102, "Bullets in the Gun" sounds as if it could be Keith's biggest kick-butt single since 2002's "Courtesy of the Red, White and Blue (The Angry American)." That pro-troops single got Keith painted as a conservative, but it turned out he was a lifelong Democrat -- until he recently registered as an independent.
It's not his politics but his humor that sets him apart from most Nashville hitmakers. Like Brad Paisley, Keith isn't afraid to make fun of himself. That's obvious from the new disc, his 14th studio album.