WASHINGTON — A top ally and potential running mate of former President Donald Trump is launching a new effort to win over Black and other nonwhite working class voters he argues could be the deciding factor in November's elections.
South Carolina Sen. Tim Scott, the only Black Republican in the Senate, will lead a $14 million campaign targeting minority voters in seven key swing states.
Scott's push comes as Trump's campaign is ramping up its own outreach efforts to Hispanic and Black voters, especially Black men, in his expected rematch against President Joe Biden. It also gives Scott, one of several Republicans being vetted for vice president by Trump's campaign, another platform to demonstrate his loyalty — and utility — to the presumptive GOP nominee.
Scott says that, with Trump atop the ticket, he believes Republicans have a unique opportunity to chip into Democrats' historic dominance with minority voters. Polls show many Black and other nonwhite adults are dissatisfied with Biden's performance, though Trump could have an uphill battle winning them over given his own unpopularity with those groups.
''Much to the chagrin of many folks, there's no doubt that African American men are wide open for a political shift of partisanship,'' Scott said as he briefed reporters on the effort in Washington this week.
The new campaign will be run by Scott's Great Opportunity PAC, which was formed after he suspended his campaign for the GOP nomination last year. Aides say the group will work to win over voters in Georgia, North Carolina, Arizona, Wisconsin, Michigan, Nevada and Pennsylvania.
The campaign will include canvassing, digital advertising, direct mail, events and appearances by Scott and other elected officials in minority communities that Scott said Republicans have too often avoided.
While it remains separate from Trump's campaign, aides said Scott recently met with Republican National Committee Chairman Michael Whatley and Co-Chair Lara Trump to brief them on his plans.