When producers were casting Season 25 of "Worst Cooks in America," they weren't just looking for culinary failures.
They were looking for social media success.
"They didn't know anything about my cooking skills," said Tina Kim of Los Angeles. "They just contacted me and, lo and behold, they were lucky. I didn't know how to cook."
"Worst Cooks in America: Viral Sensations" features 12 contestants who are active on TikTok, Instagram and other social media. The series airs at 7 p.m. Sunday on the Food Network, and episodes are also streaming on Discovery Plus.
Contestants face a series of challenges and eliminations until the final episode on Feb. 5, when a survivor will win $25,000. The season is co-hosted by Anne Burrell, a regular, and first-timer Darnell Ferguson.
The show is made in New York City, but half of the contestants, like Kim, live in Southern California.
Kim is a comedian who said in a phone interview that she began to follow Korean soap operas during the COVID-19 pandemic.
"For two years I sat on my couch and watched K-dramas nonstop. I watched 14 hours a day. And then towards the end of corona, I said to myself, 'I'm going to start my TikTok account since I've watched every single Korean drama.'"