A campaign against adult classified ads that some link to child sex-trafficking turned up the heat on City Pages this week.
At least two advertisers confirmed they will not renew contracts with the Minneapolis alternative weekly, citing concerns about the adult section of Backpage.com. Others plan to monitor the situation.
City Pages and Backpage, the second-largest online classified site after Craigslist, are both owned by Village Voice Media, which also operates 12 other weeklies that run ads from the site. Backpage has come under fire for being linked to underage prostitution.
The latest round of pressure comes from the blog VillageVoicePimp.com, which is making an "earnest request" of Minnesotans to "gently elbow" advertisers in City Pages so Village Voice Media will stop publishing adult ads via Backpage.
The blog is mostly the work of a New York crusader, William Hayes, who has made it his life's passion to shut down Backpage. Hayes said he is zeroing in on City Pages "because of all the action in your city," including recent calls by the Minneapolis and St. Paul city councils and the Hennepin and Ramsey county attorneys for Backpage to halt the ads.
The Hennepin County Bar Association has already been swayed, said its executive director, Mary-Margaret Zindren: "Our contract ran out last week, and in light of statements by the Minneapolis City Council and the Hennepin County attorney's office, we decided not to renew."
Famous Dave's in Minneapolis' Calhoun Square also is not renewing its contract. General manager Steve Nicholas said Friday that Backpage was not the main reason, but a contributing factor. "We're a family restaurant and we've never liked that our ad was one page away from [adult] ads," he said.
City Pages editor Kevin Hoffman did not respond to requests for comment; Liz McDougall, general counsel for Village Voice Media, said all further comment would come through her. She said the issue is an Internet-wide problem that won't go away if Backpage stops adult ads, because traffickers would just move to other sites. Craigslist stopped its escort ads in 2010, but "there's been no evidence that child exploitation has decreased at all," she said.