Tidbits: Crackers get a twist

March 12, 2008 at 10:04PM

Crackers get a twist From Keebler's Town House brand, here come FlipSides pretzel crackers. One side of this item is a Town House cracker (think oval Ritz cracker). The other side is ... well, if any part of the definition of a pretzel involves shape, it's not a pretzel; it's a slightly darker, salty-dotted pretzel-like cracker. Keebler advises that it's part pretzel ("classic pretzel flavor in a convenient oval shape to hold your favorite toppings") and part cracker ("the light and buttery taste of Town House crackers").

Note, please, that Mr. Tidbit is not saying that one end is pretzel-like. It's one side. Because Mr. Tidbit's tableware set doesn't include a cracker-slicing laser, he cannot confirm that the darker side, by itself, is classically pretzely in flavor and the other side is light and buttery. He would describe the combination as slightly pretzelish. And he can't say whether it's sufficiently pretzeloid to make pretzel lovers jump for joy at having a pretzel-like snack that, at long last, after a lifetime of naked pretzels, can hold their favorite toppings.

FlipSides are saltier (200 milligrams of sodium in five crackers, compared with 150 in the regular Town House). And, of course, they cost more; the 11.7-ounce box is priced the same as the 16-ounce box of regular Town House crackers -- that's 37 percent more per ounce.

Want a little ice cream? Kemps Singles are sort-of single servings of several varieties of ice cream, with the usually swirled-in flavors and inclusions instead sitting on top, to make little sundae cups. Mr. Tidbit says "sort-of-single" because these are 6-ounce cups, and the standard nutrition-label serving of ice cream is 4 ounces. Then again, nobody eats only 4 ounces of ice cream.

Do Singles cost more? Are you kidding? At one store, each is $1.33, compared with $5.49 for the usual 56-ounce (1¾-quart) container, an astounding 126 percent more per ounce.

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about the writer

Al Sicherman

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