Tidbits: Cool Whip by the sqwootch

June 27, 2008 at 5:24PM

Cool Whip by the sqwootch Oh, the wonders of modern science! The white whipped fluffiness of Cool Whip, previously available only in frozen tubs that you thaw and spoon atop desserts that lack for white whipped fluffiness, now comes to us as well in refrigerated aerosol cans. No thawing, no spooning; just sqwootch.

Surely you know what comes next in Mr. Tidbit's analysis: At one discount supermarket, where 8-ounce tubs of frozen Cool Whip are $1.89, 7-ounce cans of refrigerated Cool Whip are $2.69 -- a whopping 63 percent more per ounce. Happy sqwootching.

Granola bar harvest About a year ago, Quaker introduced Simple Harvest, a line of instant all-natural multigrain hot cereals, at a 70 percent per-ounce premium over its regular instant oatmeals. Now there are Simple Harvest all-natural multigrain chewy granola bars, too, in three varieties. The bars are bigger than Quaker's regular chewy granola bars (which also contain several grains, along with some preservatives): Each box of Simple Harvest bars contains six (1.23-ounce) bars, instead of the 10 (0.84-ounce) bars in a box of the regular granola bars. So the Simple Harvest bars harvest a nice, simple, natural 42 percent more per ounce for Quaker.

Fudgy in the middle What's new at Nabisco is Oreo Fudgees -- sandwich cookies with "chocolate fudge" filling instead of the usual white filling, and with cookie parts that are oval instead of round, and stamped with mildly amusing messages related to dunking instead of the usual Oreo pattern.

There already are Double-Stuffed Oreos with "chocolate creme" filling, in 17-ounce packages instead of the 18-ounce package of regular Oreos. The package of Oreo Fudgees is 15 ounces; all typically sell for the same price.

Do you want to do the math or should Mr. Tidbit? OK, Fudgees cost 20 percent more per ounce than regular Oreos and 13 percent more than Double-Stuffed chocolate creme Oreos.

AL SICHERMAN

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Al Sicherman

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