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Tidbits: Box of what?

Also, Pretzel M&M's on shelves now.

July 7, 2010 at 6:43PM

Box of what? New among Nabisco's 100-calorie offerings are two flavors of Fudge Petites itty-bitty shortbread cookies: regular shortbread coated on one side with fudge, or chocolate shortbread coated on one side with mint fudge. As with many such items, the outer box is hugely bigger than needed to hold the five individual-serving bags, each of which is much bigger than needed to hold the cookies. And, of course, they are overpriced.

But the primary significance of Fudge Petites is that the box, in abbreviating a larger list on some other products, achieves a tragic failure of parallel construction. Mr. Tidbit quotes verbatim from the side of the box (again, the second item is inaccurate, but never mind that now):

Your favorite Nabisco snack with:

•No high fructose corn syrup

• Small box for easy storage

•Made of 100% recycled paperboard

Pretzel M&M's Probably you haven't missed the advertising blitz for new pretzel M&M's, but it's possible that you have yet to rush out to buy some. Mr. Tidbit was unable to restrain himself, so he is able to give you his early impressions (he has eaten only three bags):

The individual candies are bigger than regular M&M's and are spherical, so they resemble peanut M&M's in appearance. The pretzel part is not especially flavorful, but there is enough of it to somewhat overwhelm the chocolatey layer that surrounds it, so the experience is in effect a slightly salty (and crunchy) and not very chocolatey M&M. (There's the potential of an Oreo-splitting experience here in gnawing away the coating and then eating the pretzel.)

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The one-serving bag weighs only 1.14 ounces, compared with the 1.69-ounce bag of regular (milk chocolate) M&M's. There's lots of pretzel involved, and pretzels don't have lots of fat or calories, so the one-bag serving of pretzel M&M's has 150 calories and 5 grams of fat (but 150 milligrams of sodium), compared with the half-again-larger bag of regular M&M's, with 10 grams of fat, 240 calories (and just 30 milligrams of sodium).

AL SICHERMAN

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Al Sicherman

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