There is little that makes a fan base feel more warm and fuzzy than unexpected success. When expectations are low and results turn positive, the media and the public have a tendency to look beyond sheer performance and to such things as coaching and attitude to explain a turnaround.
The fans also have a tendency to purchase tickets in larger numbers than was the case in a prior season.
The 2015 Twins are experiencing such success, and there have been tributes directed to new manager Paul Molitor and his coaches for their work with this roster, and to veteran Torii Hunter for bringing a different environment to the clubhouse and even the dugout.
The Twins are in contention and have the best home record in the American League at 31-16. A year ago, they were 22-25 after 47 home games and out of contention.
That makes it something of a puzzle that the Twins trail last year's home attendance: 1,261,695 now, compared to 1,312,774 after 47 dates in 2014.
The Twins' explanation would be that a drop in season tickets accounts for roughly 4,000 tickets sold per game, and that the fans are buying single-game tickets at a better pace.
That's accurate, but when you consider the favorable schedule, with the Cardinals and the Cubs here for five games last month, and Detroit here for four games last weekend … I'm surprised the public has not put their arms around this club with more enthusiasm.
The excuse for mediocre attendance — ninth among 15 AL teams — would be the four lousy seasons that preceded this one.