The word of the week: Targetvu

Aisle be back.

December 18, 2018 at 10:04PM
A woman pushes her shopping cart on Black Friday at a Target store in Plainville, Mass., Friday, Nov. 23, 2018. (Mark Stockwell/The Sun Chronicle via AP)
A woman pushes her shopping cart on Black Friday at a Target store in Plainville, Mass. (The Minnesota Star Tribune)

Pronunciation: tar-zhah voo

Definition: When you run into a friend at Target, chat, say goodbye and then encounter them again in the next aisle. (Submitted by Bob Anderson)

Sample usage: "If I don't want that strained feeing of Targetvu, I'd better power through the meat aisle and head to self-checkout now, because she's heading for produce."

Quality: This is an excellent word. It's something we experience far more than déjà vu. Now we need a word for the way you pretend not to see the other person after the third time you cross paths.

JAMES LILEKS

about the writer

about the writer

James Lileks

Columnist

James Lileks is a Star Tribune columnist.

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