Google your name.
See something you don't like? The European Union Court of Justice says individuals should have the right to have offending links removed.
Business Week outlines the ruling, which affects European Union citizens and all search engines in Europe, and is sure to cause headaches for Google, Yahoo, Microsoft's Bing and other such companies.
Google officials told Business Week that it was disappointed and studying the implications of the ruling.
The court decision stems from a complaint by Mario Costeja Gonzalez, a Spanish man who objected when a Google search of his name turned up information from 1998 when his property was scheduled for auction to settle social security debts, according to a press release from the court.
The case is seen as the first test to the European Union concept of "the right to be forgotten," a push for more personal privacy in the digital era. The court upheld the concept, saying that Google should, upon request, remove information that is "inadequate, irrelevant or no longer relevant."
Lots to think about.
The Guardian offers a bunch of stories here about the "right to be forgotten."