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If Ron DeSantis is supposed to be more electable than Donald Trump, why did he sign a ban on most abortions in Florida after six weeks of pregnancy? That's manna for the Christian conservatives who matter in Republican primaries, but it's a liability with the moderates and independents who matter after that point. It steps hard on DeSantis's argument that he's the version of Trump who can actually beat President Joe Biden. It flattens that pitch into a sad little pancake.
If DeSantis is supposed to be Trump minus the unnecessary drama, why did he stumble into a prolonged and serially mortifying dust-up with Disney? Yes, the corporation publicly opposed his "Don't Say Gay" bill, and that must have annoyed him. He's easily annoyed. But the legislation was always going to pass anyway, and he indeed got what he substantively wanted, so there was no need to try to punish Disney and supercharge the conflict — except that he wanted to make a big, manly show of his contempt for the mighty Mouse. He wanted, well, drama. So there goes that rationale as well.
And if DeSantis, 44, is supposed to be tomorrow's Trump, a youthful refurbishment of the 76-year-old former president, why does he seem so yesteryear? From his style of hair to his dearth of flair, from his emotional remove to his fugitive groove, there's something jarringly anti-modern about the Florida governor. He's more T-Bird than Tesla, though even that's too generous, as he's also more sedan than coupe.
On Wednesday he's expected to rev his engine and make the official, anticlimactic announcement of his candidacy for the presidency. I just don't get it. Oh, I get that he wants to be the boss of all bosses — that fits. But the marketing of DeSantis and the fact of DeSantis don't square. Team DeSantis's theory of the case and the case itself diverge. In many ways, he cancels himself out. His is a deeply, deeply puzzling campaign.
Which doesn't mean it won't be successful. Right around the time Trump was declared the 2016 winner, I exited the prediction business, or at least tried to incorporate more humility into my own storefront, and I humbly concede that I feel no certainty whatsoever about DeSantis's fate.
He has a legitimate shot at the Republican presidential nomination. He absolutely could win the presidency. He governs the country's third most populous state, was re-elected to a second term there by a nearly 19-point margin, wowed key donors, raised buckets of money and has widespread name recognition. To go by polls of Republican voters over recent months, they're fonder of him than of any of the other alternatives to Trump. Nikki Haley and Asa Hutchinson would kill to have the kind of buzz that DeSantis has, which mostly tells you how buzzless their own candidacies are.