How do you fry 18,000 hipsters per day over an entire weekend? Last week's seventh annual Pitchfork Music Festival at Chicago's Union Park had the answer, as capacity crowds endured punishing heat while enjoying more than 40 acts. Chicago-based DJ Chrissy Murderbot echoed the sentiment of his peers on being pegged to perform the taste-making webzine's popular three-day fest. "I'm excited as hell about this shit!" he beamed on Saturday. Here's a rundown of the winners and losers of Pitchfork 2011.

WINNERS

With multiple groups on hand to protest the L.A.-based rap collective's glamorization of rape and gay slurs, the buildup to Odd Future's show was marked by controversy and anticipation. The crew took the stage to an ironic spin of Bob Marley's "One Love" and proved merely above-average in spite of the hype. Their punk rock energy and potential was evident, but a mantra of "kill people/burn shit/fuck school" (from their song "Pigeons") will only carry you so far.

Matthew Bickford and Mike Ryan, co-owners of Be'wiched Deli, have been on the hunt for a second location. But instead of a Be'wiched 2.0, they're launching Icebox, which Bickford describes as a 200-seat "listening room with food and drink." A tentative November opening is planned at the storefront that was most memorably home to Sindbad's Cafe and Market (2528 Nicollet Av. S.).

Music lover and techie Brian Liebek will handle the booking, while Bickford and Ryan will manage the food. "We don't anticipate any exact crossovers from Be'wiched, although we're not going to stray too far from the core, either," said Bickford. "But we like to procure and smoke meats, so sandwiches will have a good representation on the menu. We'll flush out salads a bit more, and try and do handmade pastas and seafood, some of the things we can't do at Be'wiched."

Meanwhile, Northeast Social co-owners Joe Wagner and Sam Bonin are taking their act to the former home of Taco Morelos and the Caterpillar Lounge, and launching what they're currently calling the Eat Street Social Club. "But we've tossed around Whittier Social Club, too," said Wagner. "We want to embrace the neighborhood."

Northeast Social chef Geoff Little will develop the American bistro-style menu, and French Meadow vet Fernando Silva will run the kitchen. The bar's classic-cocktails-with-a-twist will be created by mixmaster Nicholas Kosevich of the former Town Talk Diner. The plan is to serve weekday lunch, daily dinner and weekend brunch when the restaurant opens in mid-September.

Kieran Folliard has left the building. One of the most famous faces in the Twin Cities bar scene says he has sold his stake in the four pubs he co-founded: Kieran's Irish Pub, the Local, Cooper and the Liffey.

Why? Folliard wants to go into the whiskey business full-time. Earlier this year, he replaced much of the top-selling Jameson Irish Whiskey at his four pubs with his own brand, 2 Gingers. Now he wants to sell his product to liquor stores and other bars.

But liquor laws prevent the ownership of both a distillery arm and a bar. Therefore, Folliard has to leave his pubs behind. He informed the bars' staff Tuesday of his departure. Folliard's longtime business partner, Peter Killen, becomes CEO of the four bars and its umbrella company, Cara Irish Pubs.

"It's not like he's going to run off to a deserted island and put his feet up," Killen said. "He's probably going to work harder than ever now."

Folliard said his decision came as somewhat of a surprise to his partners. "They thought I had been drinking too much of the product," he said.

But, he said, he left knowing the pubs were in good hands. "He said he wouldn't have considered this if he didn't think the pubs could continue on without him," Killen said.

Folliard said bargoers will notice very few changes after his departure. Kieran's will still be named Kieran's -- he thinks. "They might be down there changing the sign as we speak," Folliard joked.

As for his whiskey plans, Folliard wants to have his bottles on liquor shelves by late September. He also is thinking about dropping the 2 Gingers name for something new. He said he also has hopes of taking the whiskey nationwide.

"My father used to say to me 'You'll be a long time dead, so don't waste any time,' " Folliard said. "So I think the time is right. I love the challenge. It's like a journey."

Actor-turned-director Michael Rapaport has dedicated the past two years of his life to finishing the hip-hop documentary "Beats, Rhymes & Life: The Travels of A Tribe Called Quest". The film covers the beloved hip-hop group's 2008 reunion tour, revealing a massive rift between frontman Q-Tip and fellow member Phife Dawg. Rapaport talked about the tumultuous filmmaking experience.

Q: In what way did A Tribe Called Quest's music speak to a white Jewish kid growing up in New York?

A: The fact that I was Jewish didn't affect the way it spoke to me at all. I just loved it. The musicality of it was familiar. There was humor. And what they were talking about was very adolescent. So it just felt like people who I knew.

Q: When you were filming the scenes of group turmoil, what was going through your head, both as a director and a fan?

A: It was hard. It made me uncomfortable. As a fan I wasn't aware that their relationship had gotten to that point. But as a filmmaker I knew I had to stay in it and keep shooting. I didn't think the movie was going to be that personal, but that's the way it turned out.

Q: How did Q-Tip's reaction to the film affect you?

A: It was upsetting, it was frustrating, it made me angry. Especially when I knew in the bottom of my heart that my intentions were always very good. Obviously, I wanted them to feel comfortable with the movie. And since the movie has come out we've all agreed to disagree on certain things. They like the movie. Q-Tip is now in support of the movie. And I think we're over it.

"The Office" made Rainn Wilson a star, but what he really wants to do is direct. That seemed to be the case last Sunday during an "In Conversation" at the Guthrie, where Wilson cut his teeth early in his career. From almost the first minute of the session, Wilson started pointing out audience members who were sitting on the sidelines and reseated them so they would have a better view. "Not only is he a wonderful actor, but he's a terrific stage manager," said a bemused Joe Dowling, who conducted the free-range interview. Wilson said it was hard for him to plan a return to the stage, due to the sitcom's shooting schedule, but when he does he'd love to tackle "Peer Gynt," "Richard II," "Richard III" or "Mistakes Were Made," a relatively new play by former Minnesotan Craig Wright.

Fleet Foxes frontman Robin Pecknold started it. Before his band played a note Sunday at the soldout State Theatre, he started talking, something about sensing a connection between the Pacific Northwest (where his group is from) and the Upper Midwest, sort of "a Scandinavian underground railroad." Then fans began shouting out questions and he responded. With Pecknold having opened the door, one dude, after the fourth song, groused loudly and profanely about the sound mix. Both Pecknold and drummer Joshua Tillman complained about how the complainer had ruined the vibe of the concert. But we think the heckler was right, because the mix was off and the shout-out resulted in a correction. Pecknold should have been scolding his sound engineer, not his devoted fans.