Atmosphere's Minnesota state of mind
Minneapolis' ever-popular indie-rap group Atmosphere is making its way through Mankato, Rochester, St. Cloud and even Bemidji this week on a tour that might be the final confirmation that hip-hop is no longer just "urban" music.
Tuesday night in Mankato, Atmosphere launched its Welcome to Minnesota Tour, a five-city winter trek targeting corners of the state where fans previously had to travel to the Twin Cities to see the group perform. "Instead of these fans having to drive to see us, we're finally coming to them," Atmosphere rapper Slug said before Tuesday's concert in the Centennial Student Union ballroom at Minnesota State University. "They can arrive on their snowmobiles this time if they want."
The idea for the tour -- which will culminate in front of 3,000 fans Saturday in Duluth -- had been incubating for several years. It finally came to life with the help of social media and independent ticket-sale sites, two areas that Atmosphere and its Minneapolis-based record label, Rhymesayers Entertainment, have mastered.
Hanging out before the concert "backstage" -- a blah-looking conference room built for science and math majors, not rappers -- the members of Atmosphere joked about getting in some ice-fishing on the tour, and their only options for after-parties are "watching cartoons on the tour bus."
When the bass vibrations during soundcheck shook off several light fixtures from the ceiling in the student union, quips were also made about whether Mankato was really built for hip-hop.
But the musicians sounded quite serious about the tour. Mankato, Duluth and St. Cloud were all name-checked in Atmosphere's 2003 song, "Shhh," which became something of an anthem for Midwest hip-hop. Slug said the tour also ties in with the concept behind Atmosphere's upcoming album, "The Family Sign," since the songs are "all about family and the places and people that make us who we are."
This week's snowstorm did send a chill through the musicians and had them questioning their logic. Said Slug, "Next time, I think we'll do it in the summer."
He said he wasn't kidding about there being a next time.