RIVER EDGE, N.J. – It's the stuff of e-mail spam: Teen earns $50,000 coding an online game, funds college education and makes parents proud.
But in this case, it's true. Fifteen-year-old Andrew Bereza developed a game called "Two Player Gun Factory Tycoon," which has attracted nearly 9 million visits on the children's gaming website called Roblox and earned him, yes, $50,000 since its release in June.
"It's pretty ridiculous," Andrew said, trying to fathom the game's success. "People really liked it, and I really didn't expect for it to explode the way it did."
His father, Pavel Bereza, couldn't believe it, either. "I thought it was a joke," he said.
That such a website exists might be surprising in its own right. The site is a platform for game developers and players where all the games are created by the Roblox community using the coding and design tools built into the site.
While it's virtually unheard of among adults, it attracted 4.5 million players — mostly kids 8 to 18 — and 80 million hours of play time in December. In terms of page hits and engagement time, that puts Roblox in the same class as such Internet stalwarts as LinkedIn, Reddit, Pinterest and Match.com, according to the Internet analytics company comScore.
The "engine" that's driving interest in the site, Roblox CEO David Baszucki said, is a feature that allows developers to sell virtual items within their games using a virtual currency called Robux. In a murder mystery game, for example, the player might be able to purchase a flashlight. In a game simulating a pizza parlor, the player can invest in a pizza delivery vehicle.
Once the developer has amassed a fortune of Robux, he or she can exchange it for real dollars at an exchange rate of 400 Robux to $1. This exchange program has paid out nearly $1 million to a few hundred developers since its launch in October 2013, Baszucki said.