The campaign to pass a state constitutional amendment to raise taxes for the outdoors, the environment and the arts may come down to whether voters see it as a handout to rich opera patrons or as boost for pastimes like fishing and biking loved by average Minnesotans.
The fight to frame voters' image of the proposal is only beginning.
Opponents argue that the campaign for the amendment -- which calls for a three-eighths percent increase in the state sales tax to raise some $276 million a year -- is being driven by the state's "liberal elite" to provide a 25-year taxpayer subsidy for the arts institutions they have long championed.
Alida Messinger, the ex-wife of former U.S. Sen. Mark Dayton and a major political contributor, has given $1 million to help pass the amendment.
C. Angus Wurtele, an honorary trustee at the Walker Art Center in Minneapolis, became another of the campaign's leading individual contributors when he pledged $40,000 three weeks ago.
Supporters are firing back, saying the opponents' argument is a cynical strategy to obscure the reality that the outdoors, the environment and the arts desperately need funding and have too often been left on the sidelines financially as state budgets face mounting pressure.
Opponents, they add, put an exaggerated focus on the arts -- a favorite target for anti-tax conservatives -- while hoping voters won't notice that less than 20 percent of the new money will actually go there.
"Eighty percent of this [amendment] is about water and preserving our natural resources," said Phillip Bahar, the Walker's chief of operations and administration. The outdoors, environment and the arts, said Bahar, are "the areas that make Minnesota a place that will attract talent from outside.