He's called "Tackle" Terry Tuma, and the guy seemingly is everywhere, patiently explaining how you can catch more and bigger fish. The affable Tuma, 65, is one of Minnesota's most recognizable purveyors of fishing advice -- pitching piscatorial pointers at numerous sports shows and outdoor stores, through his outdoors newspaper stories and on several radio and TV stations.
Over the past four decades, he has built a lifestyle -- and a livelihood -- around his favorite pastime -- fishing. He might not be as well-known as a Ron Schara or Al Lindner, but knock on the door of most any of the thousands of ice fishing shacks dotting Minnesota's frozen lakes these days, and chances are the occupants know of Terry Tuma.
"He's very well-known," said Dave Perkins of Eden Prairie, former owner of the Northwest Sportshow in Minneapolis. "Tackle Terry is the best. He's a great educator. And he's such a gentleman."
Among his latest efforts: Tuma has recorded "podcasts" -- audio broadcasts people can listen to or download on their computers -- for the Minnesota Department of Natural Resources.
"He's got this aw-shucks, common-man, Minnesota-angler way about him, but as far as fishing goes, he's brilliant," said Tim Smalley, DNR boat and water safety specialist who appears with Tuma on the podcasts.
"There's not a question that can stump him," Smalley said. "And he's a great, great guy, and doesn't have an ounce of ego."
Said Tuma: "People say, 'Man you're lucky, you get to fish for a living.' But you have to be on top of things. You have to be current, to know what's going on out there.
"I fish a lot. Two to three times a week. It's not a hobby for me. One hundred-plus days a year. Fishing is really a job. I enjoy it tremendously. It's all about trying to figure out how to catch fish and relaying it to the general public."