It turns out Surly can make great beer — and great copy.
Yep, the latest buzz around the popular Minneapolis brewery isn't about a hot new beer, but its hot take on life in Minnesota.
With Super Bowl week in full effect, every media outlet in town is publishing stories explaining our kooky Minnesotan-ness to out-of-towners (*cough* *cough*). Well, we can all stop, because Surly posted what might be the best one yet. A lot of people agree — it's been shared thousands of times on Facebook.
The web post, titled "Welcome to Minnesota: A Primer," begins with a photo of the deflated Metrodome, which is hilarious and oh-so-self-deprecatingly Minnesotan.
But wait, it gets even better. The primer is constructed around a list of facts, augmented by semi-facts, and further augmented by flat-out opinion about WHO WE ARE IN OUR SOULS. Some factual examples:
"Please enjoy Nicollet Mall. It took us 12 years to finish the thing."
Also:
"Please enjoy the Mall of America. We built it on top of our other old stadium. That team went to a lot of Super Bowls! Don't ask us any questions beyond this!"