For decades, doctors and advocacy groups have urged women to examine their breasts every month for unusual lumps.
Now many of those same experts have a different message: Never mind.
Earlier this month, Danish researchers published the latest report to cast doubt on the value of monthly exams. In studies of nearly 400,000 women, they found that even diligent self-examinations don't save lives. In fact, they may do more harm than good, by triggering a lot of unnecessary followup tests.
Over the last few years, cancer experts have quietly backed away from what was once considered a pivotal part of the fight against breast cancer.
"I don't think that we're pushing it as much as say, 10 years ago, when you used to ask every patient 'are you doing it?'" said Dr. Andrea Flom, head of the Minnesota chapter of the American College of Obstetricians and Gynecologists.
It's an open secret that many women don't do self exams correctly -- or at all.
That was evident in interviews with more than half a dozen women in downtown Minneapolis last week. None said they did the exams regularly, though all but one thought they were still recommended.
"It's like flossing your teeth: you know you should do it, but ..." said Sheryl O'Connor, 53, of Minneapolis. Now, she said, it's a relief to know that exams are fading in importance. "Perfect, one less thing for me to feel guilty about."