Turning 30 is a milestone for many people. It marks a symbolic transition from youth to adulthood. For a craft brewery, the significance of that milestone is even greater. It is a marker not just of maturity, but also of tenacity.
The craft beer movement is itself only a few years older than 30. Breweries of that age were pioneers. They staked a claim and pushed through the early years when upstart beer makers struggled for recognition. They survived the boom and bust of the 1990s that saw many of the old-timers go under. They ushered in the current era of mainstream acceptance and astronomical growth. They are the torchbearers of better beer.
St. Paul's Summit Brewing Co. turns 30 this year. When founder Mark Stutrud rolled out the first keg in 1986, only nine other craft breweries existed — mostly on the two coasts. Opening a small brewery in the conservative and price-conscious Midwest must have seemed a fool's errand. It meant going head to head with regionally based, nationally strong giants Anheuser-Busch and Miller, not to mention local favorites Schmidt and Stroh's.
A true pioneer
The success of the venture was such a long shot that the American Brewers Association, the main industry trade group at the time, sent Stutrud a letter in 1983 discouraging his pursuit.
"We note that you are working on a feasibility study on establishing a microbrewery in the Twin Cities area," the letter read. "Please know that we are not encouraging you to do so, because it is a long and hard road that you are planning to go down." But Stutrud took those steps. And his tenacity has made Summit the nation's 34th largest brewery.
He credits the brewery's success at least in part to an emphasis on quality. "From Day 1, we were immediately confronted with competing with large imports and the big brewers," he said. "Quality was essential. People had to recognize that the beer tasted differently, but we couldn't have anyone say that the quality was off."
To that end, Summit has built the most advanced quality control program of any Minnesota brewery. In its state-of-the-art lab, a team of brewing scientists analyzes the beer at every step of the process, from raw ingredients to packaging. The checks continue even after the beer has left the building.
For head brewer Damian McConn, this focus on quality is all about the customer. "Respect for the customer is absolutely paramount," he says. "The customer should never pay for the mistake of the brewer. The customer should never pay for the learning curve of the brewer. The end goal is always the same: When that beer gets out of the brewery, and even when it's in the trade, that it's still in great shape."