La Maison Simons, commonly known as Simons, is a prominent Canadian fashion retailer. In late October, it released a three-minute film: a moody, watery, mystical tribute. Its subject was the suicide of a 37-year-old British Columbia woman, Jennyfer Hatch, who was approved for what Canadian law calls "medical assistance in dying" amid suffering associated with Ehlers-Danlos syndrome, a group of disorders that affect the body's connective tissues.
In an interview quoted in Canada's National Post, the chief merchant of Simons stated that the film was "obviously not a commercial campaign." Instead, it was a signifier of a public-spirited desire to "build the communities that we want to live in tomorrow, and leave to our children."
For those communities and children, the video's message is clear: They should believe in the holiness of medically assisted suicide.
In recent years, Canada has established some of the world's most permissive medically assisted suicide laws, allowing adults to seek either physician-assisted suicide or direct euthanasia for many different forms of serious suffering, not just terminal disease. In 2021, more than 10,000 people ended their lives this way, more than 3% of all deaths in Canada. A further expansion, allowing medically assisted suicide for mental health conditions, will go into effect in March; permitting medically assisted suicide for "mature" minors is also being considered.
In the era of populism, there is a lively debate about when a democracy ceases to be liberal. But the advance of medically assisted suicide presents a different question: What if a society remains liberal but ceases to be civilized?
The rules of civilization necessarily include gray areas. It is not barbaric for the law to acknowledge hard choices in end-of-life care, about when to withdraw life support or how aggressively to manage agonizing pain.
It is barbaric, however, to establish a bureaucratic system that offers death as a reliable treatment for suffering and enlists the healing profession in delivering this "cure." And while there may be worse evils ahead, this isn't a slippery slope argument: When 10,000 people are availing themselves of your medically assisted suicide system every year, you have already entered the dystopia.
Indeed, according to a lengthy report by Maria Cheng of the Associated Press, the Canadian system shows exactly the corrosive features that critics of assisted suicide anticipated, from health care workers allegedly suggesting it to their patients to sick people seeking a quietus for reasons linked to financial stress.