Subway is not chickening out in its showdown with the Canadian Broadcasting Corporation.
The fast-food chain has filed a whopping lawsuit against the CBC over a claim that the chicken it serves is largely made up of soybean filler.
And Subway is asking for a jumbo-size sum in damages — $210 million, to be exact. Which buys a lot of $5 footlongs, especially with an employee discount.
A spokesman for Subway told TheWrap in a statement on Thursday that the company had filed the complaint over "defamatory and absolutely" false allegations made on the CBC program "Marketplace."
"We have issued a Notice of Action in Canada against the Canadian Broadcasting Corporation that asks for $210 million in damages over allegations made by its program, 'Marketplace,' that are defamatory and absolutely false," the Subway spokesman said. "Despite our efforts to share the facts with the CBC about the high quality of our chicken and to express our strong objections to their inaccurate claims, they have not issued a retraction, as we requested."
"Serving high-quality food to our customers is our top priority, and we are committed to seeing that this factually incorrect report is corrected," the statement concluded.