Caroline Hayden's runway debut was not exactly a definitive moment for the designer.
"There were a lot of sequins," she said, laughing.
It was at the fall 2011 edition of the Minneapolis fashion show Envision. Hayden had been commissioned to create a sequined bodysuit for the event's promotional image, and she made the mistake of patterning her entire Envision collection off that look — resulting in a line that was more glam-rock stagewear than haute couture.
Glitz is out of character for the 34-year-old designer from Crookston, Minn., who has since become known for her polished tailoring and sophisticated fabrics. Hayden's strength lies in pairing the structured with the soft: Crisp jackets, high-waisted pants and pencil skirts are tempered with flowing, silk georgette gowns and ruffled blouses.
Hayden credits members of the Minnesota fashion community, such as power stylist Hollie Mae Schultz, for giving her the confidence to move forward in her career. Schultz stumbled across Hayden's designs online and was the first to reach out to ask if she could feature some of Hayden's designs in a photo shoot.
"It was a total shot in the dark," said Hayden. "After she sent the pieces back, she called me and we talked for an hour on the phone," she recalled. "She asked me, 'What are you doing? Why aren't you trying harder? Why aren't you doing more?' It really pushed me."
'90s inspiration
Hayden's love of fabric and tailoring was instilled in her from a young age. Her mother, Sarah Hayden, has owned Bay Window Quilt Shop in tiny Perham, Minn., since Caroline was a child. Accordingly, Caroline first learned to sew using quilting cottons, where she was drawn to the angular patterns — something that is reflected in the right angles and subtle geometric shapes of her current designs.
"I'm Type A that way," she admitted. "Everything has to be at a right angle, especially if it's a pocket or a collar. It has to be perfect."