Jena Forsberg

28, shop owner and personal stylist

Spotted at: Le Méridien Chambers during Fashion Week Minnesota.

What are you wearing? Endless Rose top and skirt and Danielle Nicole crossbody bag from my online store, No Square Peg; Moschino belt from Fashion Avenue 2; Alejandro Ingelmo shoes.

Describe your style: Minimalistic with a fairly neutral color palette and clean lines.

What beauty trends are you paying attention to? Focus on skin care, and spend the money on a great moisturizer, serum and eye cream. It makes all the difference.

What designers do you follow? Locally, Caroline Hayden and Hackwith Design. Nationally and internationally, C/MEO Collective, Finders Keepers, the Fifth Label and Sass & Bide.

Ellen Lawson