Like many sellers, the owners of a suburban condo decided to invest in some sprucing up before they put their home on the market. Fresh paint, new carpet — the usual things. Plus one unusual thing: a theme, Lake Superior, as captured by nature photographer Craig Blacklock.
The condo's redesign and staging was inspired by Blacklock's distinctive art photos, a dozen of which are now displayed throughout the condo.
The texture in the new carpet echoes the ripples in a Blacklock waterscape. New wall and trim colors complement the hues of clouds and rocks. There's even a sunrise-pink accent wall, its color drawn from one of Blacklock's photos.
"The whole place tells a story," said Mark Kozlak, the designer and real estate agent who developed the theme and recruited Blacklock himself to journey from Moose Lake, Minn., to the Twin Cities to collaborate on choosing images and coordinating hues.
Kozlak's redesign borrows not just from the North Shore but also from the condo's own environment in St. Louis Park. Many of the Blacklock photos were chosen because they contained colors and shapes visible through the condo's windows. The brick tones of the building across the street are repeated in the rock cliffs of Superior, and again in the soffit and fascia paint in the master bedroom. A view of a neighboring condo includes a turret reminiscent of Split Rock Lighthouse, which is captured in a photograph on the wall.
Integrating indoor and outdoor views creates visual harmony and expands the perceived space inside the 1,950-square-foot condo, Kozlak said. "It's an old Renaissance idea."
Nature for sale
Why put so much thought and effort into redesigning a home whose current owners have already moved overseas? Broker Mike Peterson of Drive Results Realty believes the nature-focused redesign will resonate with prospective buyers.
"The buyer we had in mind is probably selling a home or cabin, wanting to simplify and enjoy a maintenance-free lifestyle," Peterson said. "We're guessing that whatever they owned before had a strong connection to nature."