Good evening from high above the Xcel Energy Center ice, where the Wild put together an ugly preseason debut in front of the hometown fans.
Luckily for the Wild, not a whole lot of fans showed up tonight to watch it. The announced crowd of 16,219 was a heck of a lot more than reality. Lots and lots and lots of empty green seats, which is partly understandable on a rainy night for an exhibition game.
Now, most teams don't sell out preseason games, but tonight was officially the first non-sellout in Wild history, ending the longest active streak in the league of 409. However, you've got to hand it to the Wild marketing geniuses.
The NHL counts regular season and postseason in active sellout streak, so technically the Wild has a 382-game sellout streak still intact. But it's brilliant. The Wild makes a huge deal of it now, and now if they don't sell out Game 3 or 5 or 7 of the regular season, we make it just a footnote in print.
Incidentally, the Wild has still not sold out opening night, so tickets are still available if you're interested.
The streak was going to end some time in this day and age of a rocky economy, tons of good entertainment and sports choices in this area and the fact that the Wild's missed the playoffs for two years in a row and hasn't been past the first round since 2003.
The reality is, put a winner on the ice, the fans will flock again. But the honeymoon's over. It's time to win.
Owner Craig Leipold wrote a blog here and sent an email to season-ticket holders, where he assured them he'll continue to spend to the cap, intends to build a Cup championship team and ended the email, "We know, when a new sellout streak begins, it will be because we've earned it."