SpaghettiNos

Well, I would have been proud to have invented them. Immortality assured.

January 14, 2010 at 7:10PM

One by one, the giants fall. The inventor of the Quarter Pounder died earlier this year, his contribution to American cuisine surpassed only by the effect he had on language: for many years anything that weighed close to a pound was described as a POUNDER. It never spread beyond that; no ever described a cup of yogurt as a THREE OUNCER, for example.

Now the inventor of Spaghetti-Os has left us. He was also responsible for Campbell's Chunky Soup, another great innovation that seems so obvious, so simple in retrospect. Soup is not enough; it needs chunks. No one ever seemed to wonder: chunks of what? No mother ever put the bowl down and said "now eat your chunks." But we lapped it up nonetheless. Soup's all the better for being chunkier, I guess.

Spaghetti-Os were another thing, and my view may be colored by my early attempts to feed them to my child, just to provide variety from Mac & Cheese. She was excited to try them, thanks to the colorful graphics and "Fun Shapes" promised on the label. Her expression after one spoonful said she will never eat Spaghetti-Os for the rest of her life. Not if I pureed them and made them into a poultice to be absorbed through the skin. If you don't eat them as a kid, you'll never eat them. The sauce - well, it's just wrong. The Os are mushy; the meatballs seemed to be made of some strange combination of beef bouillon-soaked cardboard and Elmer's Glue. But they were loved by millions, I presume.

As was the ad campaign: Uh Oh, Spaghetti-Os.

In retrospect, it seems like they were honestly trying to warn you.

about the writer

about the writer

jameslileks

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