Not a lot of acts in hip-hop enjoy long-term success, and not many events in the oversaturated summer festival market are drawing record crowds this year.
Soundset resoundingly proved itself the exception to both rules Sunday.
Marking its 10th anniversary and second year at the State Fairgrounds, Minnesota's little-hip-hop-fest-that-could didn't even offer any giant names or anything too rare or extraordinary to celebrate the big occasion. Soundset 2017 was mostly business as usual. And the business was a little messy but otherwise very, very good.
The biggest Soundset crowd yet — about 35,000 people strong — converged under near-perfect summer kickoff weather on the fairgrounds for 10 hours of mostly nonstop hip-hop.
Cobbled together as always by Minneapolis' trendsetting/detecting independent hip-hop label Rhymesayers, the eclectic lineup was spread over four stages and ranged in style from '90s heroes Lauryn Hill and Talib Kweli to '90s-born hot-newcomers Travis Scott and D.R.A.M., and from Top 40 flirters T.I. and Gucci Mane to hometown indie favorites Atmosphere, Brother Ali and P.O.S.
More so than its previous years on the grounds of Canterbury Park, the festival reiterated hip-hop's broad appeal across generations, ages and sexes (although this year's lineup was once again rather light on women; perhaps Hill is powerful enough to count as the equivalent of four male rappers). The fact that more teenagers than ever came out to it bodes well for the next 10 years, too.
"Hip-hop brings more races and cultures together than any other art form," Kweli fittingly pointed out during his mid-afternoon set on the Fifth Element Stage — newly relocated between the horse-show coliseum and the cattle barn. No kidding on that blending-cultures thing.
Just as noteworthy as all the acts who performed this year was who all didn't play, or went on late.