Last week, Mexico kicked off its 2018-19 soccer season. If you happened to be flipping channels on Saturday night, you might have stumbled across something that has been rare to see — a Liga MX game, Club Tijuana vs. Chivas, being broadcast in English on American airwaves. It's something you will see more of this year, and in the future, and it represents a potential northward shift of power in Mexican soccer.
The traditional center of soccer in Mexico is Mexico City, just like everything else in Mexico. Three of the four biggest teams — Club América, Pumas, and Cruz Azul — hail from Mexico City. Along with Chivas, from Mexico's second largest city, Guadalajara, the big-city teams make up the Big Four powerhouses of soccer in Mexico.
Now, teams from northern Mexico are on the rise. The center of this is in Monterrey, where two teams — Tigres and Monterrey — have become the two teams to beat in Mexico's top division. Monterrey is the economic powerhouse of northern Mexico, just hours away from the Texas border, and has been described as the most American of Mexico's big cities — and that financial might has led to on-field success for both Tigres and Monterrey, as well as the two teams climbing to the top of the league's attendance rankings.
Along with Club Tijuana, which makes no bones about using its proximity to San Diego to draw in American fans, Monterrey is going to start flooding the American airwaves. Clubs in Mexico sell their TV rights individually, and both Tijuana and Monterrey have signed up with Fox Sports — which will be showing both teams' home games on national TV this year, on its FS1 and FS2 networks. Both teams will also be airing on local Fox Sports affiliates in Arizona and Southern California — the kind of broadcast reach that most MLS teams would love to get. Starting next summer, Santos Laguna, from Torreón in northern Mexico, will also join up with Fox Sports. These northern teams are hoping to not only appeal to Spanish-speaking expatriates, but to English-speaking soccer fans in the southern United States and beyond.
As for the fall season, Tigres and Monterrey are the favorites yet again for the league title. Santos Laguna is the reigning champion, but lost too many players over the summer to contend again; as for Tijuana, it won't be able to score enough goals to be a threat. Among the traditional powers, Cruz Azul has spent big, and is probably the best of the four; Club América is talented but has already been hit with injuries.
Liga MX has long been the dominant league on the continent, but it's been a closed book to soccer fans that don't speak Spanish. Now, American soccer fans can watch Club Tijuana or Monterrey virtually every week, without knowing their soccer from their fútbol.
Short takes
• U.S. Soccer has found a way to bring every women's soccer powerhouse to the United States on a yearly basis, creating two invitational tournaments, the SheBelieves Cup (in March) and the Tournament of Nations (which began this week). The U.S. opened proceedings on Thursday by beating Japan 4-2. The next two games, against Brazil and Australia, will serve as the U.S. women's team's best test before this fall's CONCACAF Championship, which will also serve as the qualifier for next year's World Cup.