This storm will take dead aim at the central Atlantic region later this week.

There is no escape. Like it or not, snowflakes will fly.

The winter storm will get started in Tennessee and Kentucky Friday then spread into the Virginias and western North Carolina late Friday and Friday night. The axis of the heaviest snow will run from roughly Paducah, Ky., through Beckley, W.Va., to Fredericksburg, Va. This is a little farther south than we thought it would be a day ago.

This will be a cold storm with temperatures ranging from the teens to middle 20s where it is snowing, though it probably will not be classified as a blizzard due to a lack of strong winds.

Major travel delays can be expected both on the highways and at the airports.

Story by Senior Meteorologist John Kocet.