Every town should have a motto. Something to put on a sign on the outskirts next to the board that says "Home of the Mudfrogs, State Champions Div. 4, 1987," above the faded blue-and-gold circle that announces the presence of the Lions Club.
A motto is an expression of your town's aspirations, its beliefs about itself. "A Great Place to Live!" is a matter of opinion (probably not shared by the bored teens who can't wait to shake off this hick burg), but it tells you there's some civic pride here. This town you're trawling through at 30 maddening miles per hour is someone's home. And they like it here.
Not all towns have a motto. Below a certain population, mottoes seem more like echoes of past glories than professions of current success. Somewhere around 200 souls seems to be the threshold. Let's take a look at a few slogans, and see what they say about our state and its towns:
Ada (pop. 1,707) is named for a railroad official's daughter who died at the age of 6. Perhaps because of that sad beginning, the motto looks forward: "Alive and Thriving!" It's a city with two mottoes, which is not uncommon. It also claims to be the "Heart of the Valley," which leaves nearby hamlets to claim liver, spleen and other organs.
Pity the town of Babbitt (pop. 1,475). Its name was taken from a Sinclair Lewis novel, which became synonymous with the blustering rah-rah boosterism of the 1920s. The motto might be overcompensating a bit: "Rich in History, Progressive in Thinking, A Great Place to Live & Work!" Listen, we don't hold the novel against you.
Sauk Centre (pop. 4,317) got both barrels from Lewis in "Main Street," a novel about the stifling climate of a small town on the plains. Its motto realizes there's just no getting away from that, so: "A View of the Past — Vision of the Future." Possibly a future in which articles about "Main Street" don't say "The fictional town of Gopher Prairie was based on Sauk Centre."
You'll find a nod to history in Hackensack (pop. 313), which proclaims itself the "Home of Paul Bunyan's Sweetheart." That would be Lucette Diana Kensack, a statue of whom stands downtown to draw visitors. For years, there was a small statue of Paul Jr. next to her, which means Paul and Lucette had a rather intimate relationship.
What do you do if you don't have history to tout? Take pride in your modest dimensions. Examples: