Six traits that make you seem cool

Is there a secret sauce that helps explain why people as different as David Bowie, Samuel L. Jackson and Charli XCX all seem so self-assured and, well, cool?

A new study suggests that there are six specific traits that these people tend to have in common: Cool people are largely perceived to be extroverted, hedonistic, powerful, adventurous, open and autonomous.

The study, which was published in the Journal of Experimental Psychology: General, surveyed nearly 6,000 participants from 12 countries. Their beliefs about what’s “cool” were similar regardless of where the participants lived, and despite differences in age, income level, education or gender.

“What blew my mind was the fact that it was pretty much the same result everywhere,” said Caleb Warren, one of the authors of the study and a professor at the Eller College of Management at the University of Arizona who has researched consumer psychology for two decades.

In the study, each participant had to recognize the word “cool” in English, without translation, suggesting that they were already familiar with — or maybe even idolized — notions of coolness from wealthy Western countries like the United States.

“Globally, American success has led to the diffusion of music styles and an immense amount of cultural content, including, apparently, the concept of cool,” said Joseph Henrich, an anthropologist and a professor of human evolutionary biology at Harvard University who was not involved in the study.

Coolness is not a widely studied subject. Past research has found that coolness usually is considered something positive: People who are cool are also friendly, competent, trendy and attractive. But Warren and his colleagues wanted to know what makes a person distinctly “cool” rather than just “good.”

While the cool and good people had overlapping traits, compared with their cool counterparts, good people were perceived as more conforming, traditional, secure, warm, agreeable, universalistic (the extent to which a person sees everyone and everything as being equal or equally worthy of care and respect), conscientious and calm.

Those who were perceived as capable were equally considered cool and good.

One limitation of the study was that anyone who did not know the word “cool” was automatically filtered out. As a result, the data cannot determine how frequently the word is used in different countries or whether in certain cultures coolness will lead to a higher social status relative to others.

In addition, while the study included participants with a wide range of ages, the population skewed young: The average age from each region was generally 30 or younger.

Other studies have shown that there are important cultural differences that can affect the traits that we value.

Research on coolness suggests that the desire to be cool is particularly strong during adolescence, and it influences not only what people buy or whom they admire but also how they talk and what they do for fun.

But what’s considered cool by the broader culture might not be the same as what you personally believe is cool. This is why Warren and his colleagues asked each participant to think about the people they considered cool vs. good. Interestingly, across the board, the types of traits that are typically associated with kindness or helpfulness were more often perceived as good instead of cool.

So is coolness a trait that’s worth pursuing? To that end, Warren said, “I have serious doubts.”

Coolness that involves risk-taking and being socially precocious during adolescence may offer popularity during youth, but a study published in 2014 found that many teenagers who behaved in this way would later struggle in their 20s, developing problems with alcohol, drugs and relationships. “They are doing more extreme things to try to act cool,” the researchers said.

For the popular kids in school, “status is dominance, visibility, attention,” Prinstein said. But, he added, it is how well-liked you are that contributes to long-term success.