With Dallas in town to face the Vikings on Saturday night, it's too bad that Jerry Jones, the owner of the Cowboys and a great salesman, couldn't address Gov. Mark Dayton and members of the Legislature to convey to them what his beautiful new stadium has done financially for the city of Arlington and all of north Texas.Jones told me that if he had the chance to talk to the politicians, he would have offered this message: "Our goal with Cowboys Stadium was to create an economic engine to benefit all of north Texas.
"Our new stadium has allowed us to put the region on the global map by hosting some of the most visible sporting events on the calendar. Not only are we home to NFL football on a regular basis, but also the site of Super Bowl XLV, the NBA All-Star Game, championship boxing, top college football and basketball games, concerts and more.
"These events bring people, dollars and media to north Texas on a regular basis."
In addition to Cowboys games, here are some of the events that have been held in the new Cowboys Stadium since the retractable-roof building opened in June 2009: concerts by the Jonas Brothers, U2, Paul McCartney, Toby Keith, Kenny Chesney and others; soccer matches, including the CONCACAF Gold Cup and an exhibition between England's Chelsea and Mexico's Club America; college football games, including a number of regular-season matchups as well as the Big 12 championship game and the Cotton Bowl; a Professional Bull Riders event; a welterweight title fight between Manny Pacquiao and Antonio Margarito; a Texas-North Carolina men's basketball game; this year's NBA All-Star Game; and, most notably, this year's Super Bowl. The 2014 Final Four is also scheduled to be held at the stadium.
What Jones has shown, and what I have tried to convince the great political geniuses in this state, is that a new Vikings roof-covered stadium might be scheduled to hold only 10 Vikings games a year, but having that stadium available for other events sure would benefit both the Vikings and the community. If, according to reliable figures, a Vikings game brings in $9 million in spending to this area, how much more revenue would be generated by a new facility?
True, this area wouldn't attract all of the college football games that Cowboys Stadium attracts. But most of the events that play in the Dallas-Fort Worth area would sure make a stop here.
"I know the Wilfs are committed owners to Minnesota, and they have pledged a significant investment toward a new stadium while working to create the same public-private ownership we have in Arlington," Jones said.
"I believe the leaders and citizens in our hometown would say nothing but positive things about the results our partnership has yielded with Cowboys Stadium."