Republican U.S. Senate candidate Mike McFadden is targeting Democratic incumbent Al Franken's voting record in the first television ad of Minnesota's Senate race.

The campaign ad features a hockey player misfiring slap shots whiles an announcer criticizes Franken's votes on taxes, government spending and the Affordable Care Act.

"For Minnesota, it was miss after miss after miss," the announcer declares

McFadden then tells viewers that Minnesota needs "someone who's going to shoot straight in Washington".

Minnesota DFL Party Chair Ken Martin said McFadden is the candidate who hasn't been a straight shooter on the issues.

"McFadden's going to have to try a lot harder to paper over the fact that he's been called out for refusing to be honest more times than I can count," Martin said.

McFadden's ad buy is $9,800 over 10 days and starts running today on cable in the Twin Cities television market. It's the first candidate TV ad of the election cycle in Minnesota's 2014 U.S. Senate race.

State Sen. Julianne Ortman, St. Louis County Commissioner Chris Dahlberg and state Rep. Jim Abeler are among the other GOP candidates vying to take on Franken.