Select your Ahoy! Was it two weeks ago that Mr. Tidbit was describing Nabisco Classics, that firm's new line of cinnamon, iced oatmeal and other familiar cookies? (Yes, it was.)
And now, because all that time had elapsed, Nabisco has another new line: Selects, a premium subset of Chips Ahoy! cookies. (Once more, the exclamation point is part of the name of the cookies, not Mr. Tidbit's opinion.)
Each Selects cookie -- pecan chocolate chunk or triple chocolate chunk -- is about half-again larger than a regular Chips Ahoy! cookie. And, of course, the new cookies are much more expensive than the regular ones. (Mr. Tidbit hopes you are not surprised.) At one discount supermarket, where a 15.25-ounce package of regular Chips Ahoy! is $2.54 (16.7 cents an ounce, 6.5 cents per cookie), the 10.6-ounce package of Selects is $3.29 (31 cents an ounce, 18.3 cents per half-again larger cookie).
Other chipz Quaker is another firm that doesn't sit around long without a new product. Today's is Tortillaz, air-baked crunchy chips made of rice flour and corn meal (and a couple dozen other ingredients). Tortillaz contain 5 grams of fat per 1-ounce serving, compared with about 10 grams for regular potato chips. At one store, they also cost about 75 percent more per ounce than regular potato chips.
Trendapalooza On a recent trip, Mr. Tidbit saw a product that doesn't seem to be available here. Yet. But it is so stunning an amalgam of trendiness that Mr. Tidbit feels an early warning is appropriate. Hold your breath, then, for the newest product from the folks who bring us Pom Wonderful pomegranate juice:
PomX Iced Coffee -- chocolate, caramel, chai or café au lait flavor. All flavors are made with "ethically sourced" shade-grown Rainforest Alliance Certified coffee beans, rBST-free milk and green-cut organic cane sugar -- and a shot of pomegranate extract for antioxidants. (But, we are assured, they don't taste like pomegranate.)
AL SICHERMAN
