Even the Scott-Carver-Dakota CAP Agency's new executive director wondered when she first heard of the organization, "CAP? Do they make hats?"
Now at the helm of the tri-county nonprofit, Carolina Bradpiece aims to raise the social service agency's profile and boost fundraising, especially in Dakota County.
That effort officially starts Wednesday as CAP joins dozens of other nonprofits participating in Give to the Max, a one-day online fundraising blitz. It will continue throughout the year.
"It's time Dakota County knew us a little better," Bradpiece said.
The Scott-Carver-Dakota CAP Agency got its start in 1976 serving just the two western counties, then expanded into Dakota in 1985.
Now, with more than a dozen programs, the agency offers housing, food, education and financial support to more than 52,000 people, about one-third of them in Dakota County. In 2010, the agency budget was about $20 million, with about 20 percent of that coming from donations.
The agency has always accepted donations from Dakota County residents and businesses, but has focused more on fundraising efforts in Scott and Carver counties in recent years.
But Bradpiece hopes Dakota County donors will see that CAP has made a difference for their neighbors, too.