Mike Zimmer will arrive in Mankato at some point Thursday and meet with reporters on the eve of his first Vikings training camp.
Under different circumstances, Zimmer would be able to talk about his long journey to this point, a career assistant finally getting his opportunity to oversee his first NFL training camp as head coach.
If talking about himself made him squeamish, he could shift the topic to his quarterback situation. Or how he'll fix his defense, or his plan for rookie quarterback Teddy Bridgewater, or how Adrian Peterson fits with Norv Turner's offense, or Cordarrelle Patterson's second season, or his vision for a successful training camp … or any number of pertinent themes.
Anything is preferable to the public relations mess that has ensnared the Vikings as they report for the start of a new season.
Unfortunately, instead of talking solely about football, Zimmer must deal with lingering questions about Chris Kluwe and Mike Priefer. A punter he never coached and an assistant he didn't have to keep. But this is Zimmer's issue now.
The release of the Priefer investigation summary puts Zimmer in an undesirable position because he opens training camp with this hanging over his team. Now, it would be a leap to suggest this distraction will negatively affect the Vikings season, but a three-game suspension of a top assistant shouldn't be brushed aside as insignificant, either.
If the Vikings are smart, they'll trot out Zimmer, Priefer and General Manager Rick Spielman on Thursday to discuss the situation. Be transparent, answer every question, don't run from the issue.
This is the Vikings' chance to address the subject at length and then turn the focus to football once practices start Friday. They can't control Kluwe, who seems determined to take the scorched-earth approach in seeking retribution for his release. If Kluwe files a lawsuit, this will drag on, and more unflattering information could come to light.