Richard Pitino introduced himself to recruits on the phone before he met his new team or conducted his first news conference as Gophers basketball coach.
Smart move, Coach.
By the time Pitino stepped onto a stage inside Williams Arena on Friday morning, he already had begun the process of selling himself and his vision to this state's crop of high-level recruits.
"Recruiting is the number one most important thing," he said.
That message resonated loudest through all the pomp and circumstance of the young coach's formal introduction. The only way this basketball program will rise above mediocrity is if Pitino can improve its overall talent level.
Yes, coaching matters, too. But talent trumps many things in sports, and the Gophers are deficient in that area right now, which could not have been more obvious than in their season-ending loss to Florida in the NCAA tournament. The difference in talent, speed and athleticism between those two teams was inarguable.
Without naming names, the Gophers roster this season included too many players who aren't Big Ten-caliber. The blame for that falls on Tubby Smith, not on the players.
Much like his entire program and coaching style, Smith's recruiting became uninspired and inconsistent. In reality, he had little chance of signing any of the Big Three of local high school standouts — Tyus Jones, Rashad Vaughn and Reid Travis — and that worried school administrators.