As a football entity, the Big Ten has been subjected to taunts, insults and generally treated like an ugly duckling in recent years.
And that's just from the league's own fans.
It's been open season on the conference, which has worn a bull's-eye the size of its geographic footprint for all of college football to aim criticism.
That narrative became their reality.
How's the view look now?
Granted, one week of euphoric highs probably won't alter perceptions and opinions completely, but a wave of positivity allowed the conference to replace its "Kick Me" sign with "Hey, Look at Us."
New Year's Day brought the opposite of a hangover for the Big Ten.
Ohio State shocked Alabama in the Sugar Bowl to advance to the College Football Playoff championship game. Michigan State stormed back from a 20-point deficit in the fourth quarter to upset Baylor in the Cotton Bowl. Melvin Gordon ran circles around Auburn in the Outback Bowl as acting coach Barry Alvarez "danced" in the locker room and the Badgers handed the SEC another blow to the ego.