LOS ANGELES — As promised, the Terminator and the man who originated the steely machine — Arnold Schwarzenegger — are back this summer for another go in "Terminator: Genisys," and Paramount Pictures, eager for a blockbuster, has already fired up a machine of its own — the publicity kind.
With four films, over $1 billion in box office receipts, and a jumbled time-travel mythology, "Terminator: Genisys" is taking the elements of James Cameron's 1984 original and twisting them a bit to create an entirely new timeline.
Getting a jump on a summer that's chock full of franchise fare, including continuations of "The Avengers" and "Jurassic Park," Paramount has undertaken an early publicity campaign, including the recent showcasing of a few minutes of action-packed footage from "Terminator: Genisys."
Then, Schwarzenegger and other key cast members attended a press event earlier this week on the Paramount lot — all to help generate early buzz for what the studio hopes will be a bona fide blockbuster.
Paramount is on a major push to restore its once robust production prowess. Although its franchises, including "Transformers" and "Mission: Impossible," have been successful, the studio has lagged behind its Hollywood counterparts in recent years.
Seated on a massive couch next to his three new co-stars, Schwarzenegger seemed glad to be back. "I watched all the movies again to really get up to speed with the character," he said.
The film opens in a familiar spot — 2029, when the war against the all-powerful artificial intelligence system Skynet is raging. Resistance leader John Connor (Jason Clarke) once again sends soldier Kyle Reese (Jai Courtney) back to 1984 to save his mother, Sarah Connor (Emilia Clarke), from being killed by a Terminator. But this time, things are different. Sarah has her own protector: An aged Terminator who has raised her since childhood.
"We're really harking back to James Cameron's original characters that were in one and two and we're taking it from there," said Emilia Clarke.