When leaders at the middle school in the southeastern Minnesota community of Byron saw an increase in bullying, especially on school buses, they threw everything they had at the problem.
Bus drivers were taught how to spot bullying. High school kids came to school to talk to the younger students about it. Whether kids were being left out or given the silent treatment, students were told what to look for early on and that it was OK, not tattling, to share what they saw with an adult.
Tackling bullying from all sides works, according to national research shared Monday at an extraordinary summit of 400 Minnesota teachers, counselors, principals and law enforcement officers in Minneapolis.
It appears to have paid off in Byron. The number of fifth- through eighth-graders who reported being bullied has dropped to 24 percent this year, down from 64 percent in 2002, school officials said.
Monday's sold-out gathering reflects a heightened awareness of bullying, brought to a head last fall with local and national reports of bullying leading to suicides, and an urgency to deal with its new and more dangerous forms.
"The issue of bullying is just front and center now," said Sue Thomas of the Hazelden Foundation. "And a lot of schools are struggling about what to do."
Planners of the Minnesota Summit on Bullying had to find a bigger venue to host Monday's event. "We are quite overwhelmed by the response," said Joann Knuth of the Minnesota Association of Secondary School Principals. "It shows there's a great need out there."
The need stems from a belief, shared by everyone from local principals to national experts, that awareness about school bullying has ramped up in recent years, especially with the advent of cyber-bullying through text messages or Facebook.