Today's increasingly crowded beer market has brewers scrambling for ways to stay current in the minds of consumers. A steady stream of experimental, special-release beers in never-before-seen styles has become the norm.
But at the August Schell Brewing Co. in New Ulm, assistant brewmaster Jace Marti is taking a different approach. While others are breaking with tradition in pursuit of the new, he is mining it for inspiration by resurrecting the very old.
The Schell's Noble Star collection is a revival of a nearly extinct German style called Berliner weisse. Dubbed the "Champagne of the north" by Napoleon's invading armies, Berliner weisse was once the most popular beer in Berlin, with 700 breweries producing it. By the end of the 20th century, though, there were only two.
This refreshing, wheat-based beer typically features low alcohol, spritzy carbonation and bright, lemony acidity from lactic fermentation. It can be drunk straight, but in Germany it is often served with a shot of sweet raspberry or woodruff syrup to balance its tartness.
Marti first encountered the obscure style in books about home brewing. He was intrigued, but with very few examples available in the United States, he was unable to try an authentic version until he went to study brewing in Berlin. After tasting some aged examples tracked down on the German equivalent of eBay, he was inspired to make his own.
For Marti, the Noble Star collection isn't only about digging into German brewing's forgotten past. It also has deep connections to the history of Schell's. Founded in 1860 by German immigrant August Schell, the brewery has steadfastly held onto its heritage. The beer lineup is focused on classic German styles. The re-creation of the long-neglected Berliner weisse style seems like a perfect fit.
The Noble Star beers are fermented in large cypress-wood fermentation tanks that provide another tangible link to the brewery's history. Purchased in 1936, they were used for nearly 60 years in the making of Schell's lagers, then decommissioned in the early '90s and left in a warehouse ever since. Seeing an opportunity, Marti carefully restored two of them still in the brewery cellars to make his Berliner weisse.
"That's a piece of U.S. brewing history," he said. "As far as I know, I don't think there are any cyprus lagering tanks left in the U.S. That was an opportunity that you just can't pass up."