Even James Bond might be impressed by some of the smart and sneaky phone applications to help you shop this holiday season. The free, downloadable apps let you deploy a mobile-phone camera to capture coded information about a product, then make the smartest purchase decision.
Point a smartphone camera at one of those artsy Quick Response symbols now decorating lots of packages and, with the right app, the screen is soon seized for an extended explanation or commercial about the item. It sure beats asking a seasonal salesperson.
Things get sneakier if the shopping app captures a product bar code. The software pulls up a list of other retailers and their prices for the same item. Sometimes it lets you make an instant purchase.
Maybe the most nefarious of the apps is Flow, launched this season by Amazon.com for the iPhone. Dazzlingly fast and accurate, it uses a multipoint recognition system to ID a product from the bar code or even -- get this -- the cover art of an object you hold up to the lens. It works especially well with books, video games, DVDs and CDs.
Maybe a whole second later, the phone screen confirms the item, offers access to user reviews and serves up a price quote from Amazon. Tap one more button to buy.
One of the original product scanning apps, RedLaser offers instant comparison-shopping from multiple sources aligned with eBay, and from Google, TheFind, Half.com, Milo.com and Best Buy. Available for iPhone and Android mobiles, RedLaser scans bar codes and QRs. The new RedLaser 3.0 edition adds features such as "buy mobile and pickup local," with Toys 'R' Us as its first partner; "in-app" checkout using PayPal; categorized shopping lists you can share via Facebook, SMS and e-mail; plus an archived listing of all the books, CDs and DVDs you already own.
Rival apps with similar names, ShopSavvy and Savvy.com, have their selling (or is that buying?) points.
ShopSavvy lets you find items by keywords, as well as by bar codes. It searches for products in Europe and the United States.