How many times have you heard this? "Santa Claus was invented by Coca-Cola."
No. He wasn't. Some people think it's true because it gives them a little private sneer: "It's all advertising, man, it's all just a game to make you buy sugared fizzy water. Red coat, red Coke logo — don't you see? It's brainwashing!
This is ridiculous, and easily disproven. Coke was invented in 1885. Google "Santa 1875" and you'll see a guy with a tasseled cap, a big wide belt with a big buckle, boots with white fur fringe and, of course, the enormous white beard. Obviously, Coke didn't invent Santa.
But they did commission the most popular rendition.
The famous Coke Santas were painted by one of the greatest artists of the advertising world, Haddon Sundblom. Other artists had rendered Santa with the usual clichés, but Sundblom gave him a sense of inner delight that few artists could match. The same spirit infused his Coke models, who are genuinely delighted that someone just handed them a frosty bottle: They glow.
Sundblom also put Santa in familiar domestic settings — trimming a tree, looking at a wish list, shushing a pup that threatened to wake the house while he distributed the toys, helping himself to a refreshing caffeinated beverage from the fridge. He was Magic Grandpa, and Sundblom's version instantly made all the other commercial illustrators' attempts look like hired guys in fake beards.
I know what you're thinking: OK, Santa wasn't invented by Coke, but was he based on Finnish mushroom salesmen?
Good question. Santa, according to this tale, is based on the garbs of psychotropic mushroom distributors. Since they couldn't deliver their wares during winter blizzards, when snow blocked the door, they would clamber up on the rooftop and drop down the chimney — which would certainly be a shock to someone cold sober, let alone someone in the throes of a hallucination.