We're learning more about how Russians used social media to sow social divisions in America leading up to last year's election.
In fact, Facebook, which made "friend" a verb, was used by enemies of values vital to our democracy when about 470 inauthentic accounts and pages that "were affiliated with one another and likely operated out of Russia" spent about $100,000 for roughly 3,000 ads that didn't particularly push for a preferred presidential candidate but "appeared to favor amplifying divisive social and political messages across the ideological spectrum — touching on topics from LGBT matters to race issues to immigration to gun rights," according to a statement from Alex Stamos, Facebook's chief security officer.
While the sum may seem small, social media's amplification effect is big. Exactly how big can never be known in a contested election where "everything matters but nothing is necessarily definitive," said Graham Brookie, deputy director of the Digital Forensics Research Lab at the Atlantic Council.
Further reporting from the New York Times and the Daily Beast details a since-purged Facebook page with reported ties to the Russian government that tried to rally residents of Twin Falls, Idaho, to attend an anti-immigrant event called "Citizens before refugees." Referring to immigrants as "scum" and "freeloaders" and falsely tying them to crime, it also pushed President Donald Trump's immigration stance.
More than 133,000 followed the Facebook page before it was shut down and, according to a separate report from Business Insider, more than 225,000 followed a "Heart of Texas" page that tried to organize anti-immigrant, anti-Hillary Clinton rallies across the Lone Star state just days before the election.
These latest revelations of Russian aggression come in the context of the consensus report from U.S. intelligence agencies that stated: "Russian President Vladimir Putin ordered an influence campaign in 2016 aimed at the US presidential election. Russia's goals were to undermine public faith in the US democratic process, denigrate Secretary Clinton, and harm her electability and potential presidency. We further assess Putin and the Russian Government developed a clear preference for President-elect Trump."
The Facebook fake account effort underlines the "undermine public faith in the US democratic process" tactic.
"That goal intentionally revolves around the idea that Russia sees the world as a zero-sum game: When the United States is weaker, Russia is stronger," said Hannah Thoburn, a research fellow at the Hudson Institute.