Another shopping mall in the Twin Cities is going underwater to attract customers.
SeaQuest Holdings LLC, a fast-growing developer of aquariums and other animal exhibits, will open an aquarium at Rosedale Center in Roseville next spring.
Construction has already started on the two-level, 23,000-square foot attraction in the former Ruby Tuesday restaurant space near J.C. Penney. The aquarium will be on the first level with reptiles and birds on the second floor. It will employ about 75 people and bring Rosedale into competition with the Mall of America's aquarium, called Sea Life Minnesota.
Both attractions allow customers to feed some animals and even snorkel with fish. SeaQuest CEO Vince Covino said its aquariums have more such activities.
"Everything is designed to be interactive — touching, feeding and feeling," Covino said. "It's a beyond the glass experience."
The Rosedale attraction will allow people to see sharks and caimans, get wet among stingrays, snorkel with tropical fish and feed birds and reptiles.
Boise, Idaho-based SeaQuest has aquariums at seven other malls in six states. In other malls, a daylong pass at a SeaQuest aquarium costs about $10 for children under 12, $13 for people over 55 and $15 for people ages 12 to 55. The company announced a 50-percent discount for early ticket sales and event bookings at the Rosedale location through the end of the year.
SeaQuest has drawn scrutiny from some animal-rights groups, including People for the Ethical Treatment of Animals, which is critical of SeaQuest's practice of allowing people to touch fish and other aquatic animals.