Roark Capital Group, the private-equity firm that is buying Buffalo Wild Wings, has invested in some of America's best-known brands across a swath of seemingly disjointed industries — restaurants, car washes, waste management, dental stores, pet shops, massage therapy and fitness centers.
But what Roark Capital Group knows best is franchising.
Launched in 2001, the Atlanta-based investment firm now has a stake in 21 food and restaurant chains, by far its largest sector. Its brands include such mainstays as Jimmy John's, Cinnabon, Carvel Ice Cream, Hardee's, Culver's and Arby's.
Under the proposed deal announced Tuesday, Buffalo Wild Wings would operate as an independent subsidiary of Arby's Restaurant Group, the second largest quick-service sandwich chain in the United States. Roark Capital purchased Arby's in 2011 and engineered one of the restaurant world's most-impressive turnarounds.
Roark has built its reputation by snapping up aging or struggling fast-food chains and bringing them new life.
It did so in 2010 when it took over Auntie Anne's, a purveyor of soft pretzels, as well as Arby's, whose redesigned restaurants and renewed focus on training and innovation have led to a surge in sales and expansion to more than 3,300 restaurants.
But Roark's interests have shifted in recent years to include trendy fast-casual eateries, such as Naf Naf Grill. It also has expanded its portfolio into full-service restaurants that haven't entirely lost their luster, such as Miller's Ale House and Jim 'N Nick's BBQ, which it bought this summer.
The Buffalo Wild Wings purchase fits this trend, said David Henkes, an analyst with Technomic, a Chicago-based restaurant and food service consulting firm.